3

Managing Leads Like a Pro

Module 3 of 8

Watch the complete video before proceeding to the quiz

Overview

Learn practical methods to update lead statuses and understand the critical connection between status updates and advertising performance.

Video Sections

00:00 - 01:00

Pipeline Overview and Lead Movement

The primary method for updating lead status is the drag-and-drop interface. Click on any lead card and drag it to the appropriate column based on the lead's current situation for quick processing of multiple leads.

01:00 - 02:20

Appointment Confirmation Columns

Leads automatically move between 'Appointment Tomorrow' and 'Appointment Today' columns based on timing. The 'Confirmed' subcategory shows leads who responded to confirmation messages, while 'Ghost' flags leads who haven't confirmed.

02:20 - 03:40

Critical: Post-Appointment Status Updates

When staff correctly categorize appointment outcomes—No Show, Showed No-Buy, or Showed Enrolled—this data is transmitted back to Facebook's advertising platform. Facebook's algorithm uses this to identify patterns and improve lead quality over time.

03:40 - 04:30

Email Links for Status Updates

The system sends automated emails to designated staff members after each appointment with direct links to update the lead's status with a single click, eliminating the need to log into GoHighLevel.

04:30 - 05:19

Alternative Update Methods

For leads that need to move to distant columns, click into the lead's detail view, navigate to the Opportunities section, click the edit icon, and select the new stage from a dropdown menu.

Learning Outcomes

Update lead statuses using multiple methods
Understand the connection between status updates and advertising performance
Utilize automated email links for efficient lead management

Key Takeaways

Updating lead status after appointments is the single most important daily task

Multiple methods exist for updating status—drag-and-drop, detail view, and email links

The system's automated email reminders ensure staff never forget this critical step

Module Quiz

You need 80% to pass

1. What is the MOST important daily task for staff after appointments?

2. How can staff quickly update lead status without logging into HighLevel?

3. What does the 'Ghost' column indicate?