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Staff Resource

Messaging Templates

Copy & paste these templates in GoHighLevel for SMS, DM, and email. Replace the {{fields}} before sending.

Available Merge Fields:

{{Parent Name}}{{Child Name}}{{Staff Name}}{{Time}}{{Date}}{{Location}}

New Lead – Instant Response

SMSDM
Hi {{Parent Name}}! 👋 This is {{Staff Name}} with Victory Martial Arts. Thanks for reaching out about classes for {{Child Name}}. What inspired you to look into martial arts right now?

New Lead – Booking Push

SMSDM
Awesome — the next step is a free intro lesson for {{Child Name}}. Would a weekday or Saturday work better for you?

New Lead – Send Booking Options

SMSDM
Perfect! I have openings {{Date}} at {{Time}} or {{Date}} at {{Time}}. Which one would you like for {{Child Name}}?

No Response – Friendly Check-In

SMSDM
Hi {{Parent Name}}! Just checking in 😊 Did you still want to schedule {{Child Name}} for a free intro lesson this week?

"Price?" Early Question (Bridge + Book)

SMSDM
Great question. Most families choose a program based on schedule and goals, so we cover options after the intro. The intro lesson is free — want weekday or Saturday for {{Child Name}}?

24-Hour Intro Reminder

SMSDMEmail
Hi {{Parent Name}}! Reminder: {{Child Name}}'s intro lesson is tomorrow at {{Time}} 🎉 Please arrive 10 minutes early and wear comfortable clothes. We can't wait to meet you!

Same-Day Intro Reminder (2–3 Hours Before)

SMSDM
We're excited to see {{Child Name}} today at {{Time}}! 🥋 If anything comes up, just reply here — we're happy to help.

"On Our Way?" Confirmation (Optional morning-of)

SMSDM
Hi {{Parent Name}}! Quick confirmation for today: Are you still good for {{Child Name}} at {{Time}}?

Missed Intro – Same Day

SMSDM
Hi {{Parent Name}}, we missed you today and hope everything is okay! These things happen 😊 I'd love to reschedule {{Child Name}}'s intro — what day works best?

Missed Intro – Follow-Up (Next Day)

SMSDM
Hi {{Parent Name}}! Just checking back in. {{Child Name}} still has a free intro lesson waiting — want to reschedule for this week?

Reactivation – Warm Check-In

SMSDM
Hi {{Parent Name}}! This is {{Staff Name}} from Victory Martial Arts 👋 We were thinking about {{Child Name}} — how have they been?

Reactivation – Complimentary Comeback Class

SMSDM
We'd love to have {{Child Name}} back in! We can set up a complimentary class to jump back in smoothly. Would weekday or Saturday be better?

Reactivation – Simple Close

SMSDM
Want me to reserve a spot for {{Child Name}} this week?

First Missed Class

SMSDM
Hi {{Parent Name}}, we missed {{Child Name}} in class this week! Just checking in to make sure everything is okay. We're excited to see them back soon!

Multiple Missed Classes

SMSDM
Hi {{Parent Name}}! We haven't seen {{Child Name}} in a bit and wanted to reach out. Training consistency matters and we're here to support you — how can we help?

Positive Return Message

SMSDM
We loved having {{Child Name}} back in class! 🥋💪 Their progress really shows when they train consistently — great job getting back in!

Back-to-School Campaign

SMSDMEmail
Back-to-school season is here! 📚🥋 Victory Martial Arts helps kids build confidence, focus, and discipline for the school year. We're offering a free intro lesson — want me to save {{Child Name}} a spot?

Summer / Holiday Campaign

SMSDMEmail
Hi {{Parent Name}}! We're running a seasonal martial arts program — perfect to keep kids active and confident. Would you like details on our current new-student special?

After Intro – Thank You + Next Step

SMSDM
{{Parent Name}}, it was awesome meeting you and {{Child Name}} today! {{Child Name}} did great. The next step is choosing the best program option and reserving their training schedule. Would you like to handle that today or tomorrow?

Trial Close Follow-Up (If they didn't enroll yet)

SMSDM
Hi {{Parent Name}}! Checking in after {{Child Name}}'s intro. Do you want me to reserve their spot so they can start training this week?

"I need to think about it" – Low Pressure

SMSDM
Totally understandable 😊 Most families like to see how their child feels after the intro lesson before deciding anything. The intro is free — would you like to schedule that first and then decide?

"I need to think about it" – Gentle Direction

SMSDM
Of course! Just so you know, the intro lesson is designed to help you decide if it's a good fit. Would weekday or Saturday be better to try it out?

"It's too expensive" / "What does it cost?" – Reframe Value

SMSDM
That's a fair question. Most parents want to be sure the program fits their child before talking numbers. That's why we do a free intro lesson first — so you can see the value before deciding. Would you like to schedule that?

"It's too expensive" – Normalize Investment

SMSDM
I completely understand. Most families felt the same way at first. Once they saw the confidence and focus their child gained, it made a lot more sense. The first step is the free intro — should we schedule that?

"We're too busy" / "Our schedule is crazy" – Empathy First

SMSDM
I totally get that — most of our families are very busy too. That's why we offer flexible class times. Would weekday or Saturday work better for your schedule?

"We're too busy" – Future Pace

SMSDM
That makes sense! Even starting with just one class a week can make a big difference. The intro lesson is just one visit — want to try that first?

"My child is shy / nervous" – Normalize

SMSDM
That's actually very common 😊 A lot of our most confident students started out shy. The intro lesson is one-on-one and very low pressure. Would you like to try it and see how they do?

"My child is shy / nervous" – Parent Reassurance

SMSDM
We specialize in helping shy kids feel comfortable and successful. Parents are always surprised how quickly their child opens up. Let's start with the free intro and go from there.

"My child isn't athletic" – Reframe Ability

SMSDM
That's okay — martial arts isn't about being athletic to start. It's about building coordination, confidence, and focus over time. The intro lesson is designed for beginners.

"My child isn't athletic" – Confidence Angle

SMSDM
Many of our students started with zero athletic background. Martial arts actually helps develop those skills. Would you like to try the free intro lesson?

"They're already in another sport/activity" – Complementary

SMSDM
That's great! Martial arts actually complements other sports really well. It helps with focus, discipline, and confidence. Even one class a week can be a big benefit.

"They're already in another sport/activity" – Try Before Decide

SMSDM
Totally understandable. The intro lesson is just one visit. You can see if it fits alongside their other activities before deciding.

"They're too young" / "They're too old" – Age Flexibility

SMSDM
We have programs specifically designed for each age group. The intro lesson lets us make sure it's the right fit for {{Child Name}}. Would you like to try that?

"They're too young" / "They're too old" – Growth Timing

SMSDM
This is actually a great age to start building confidence and discipline. Let's do the free intro and see how {{Child Name}} responds.

"Not right now" / "Maybe later" – Soft Keep-Alive

SMSDM
No problem at all 😊 Would it be okay if I checked back in with you in a couple of weeks?

"Not right now" / "Maybe later" – Gentle Nudge

SMSDM
Totally understand. Just so you know, the free intro lesson doesn't lock you into anything. If you'd like, we can schedule it now and adjust later if needed.

"We're just looking / just curious" – Permission-Based

SMSDM
That's perfect — the intro lesson is exactly for families who are just exploring. It's free and gives you a real feel for the program. Would you like to schedule that?

"We're just looking / just curious" – Clarifying Question

SMSDM
Got it! What are you hoping martial arts could help {{Child Name}} with — confidence, focus, or fitness?

HARD STOP / Polite Exit (Respectful Close-Out)

SMSDM
No worries at all — thanks for letting me know 😊 If anything changes or you have questions later, feel free to reach out. Have a great day!